My name is Sam Gerard. I'm the founder & CEO of THE ULTIMATE LIFE®. I research, create & formulate all of The Ultimate Life products. Unlike what most people assume, none were created as a result of my, or anyone else's ill health. I created them because I am an absolute perfectionist, a health fanatic and a dedicated environmentalist . . . I have only ONE body, and I do NOT take it for granted.
The following is a brief version of my story & my company's history, based on the questions I'm always asked.
From a very early age, I was destined to pursue my passion: Human Behavior, AKA psychiatry. However, as for many of you, life led me down a different, dare I say better path.
I became an ethical vegetarian on a particular night at age 20, due to an epiphany instigated by reading the lyrics of the song Sheep, from Pink Floyd's album "Animals".
At first, I ate dairy & eggs "because they're not being killed". However, nine months later, I went to the first animal rights conference in the US, where I learned the WHOLE story, & I instantaneously became a Vegan, in the TRUE, ORIGINAL, Donald Watson's sense of the word, abstaining from ALL animal products in my life, for health, environmental & ethical reasons . . . along with junk food (potato chips are vegetables!).
About a year later, I decided to live up to my perfectionism, & became a pursuer of THE ULTIMATE IN HEATH & WELL-BEING. Soon after that, in 1981, I moved to Santa Barbara, California, where I started & ran a successful business, totally unrelated to the health industry. It was at this time that I immersed myself in studying & exploring the human physiology, as well as meticulously researching the nutritional & ecological aspects of the ideal human diet, based upon many large & small scale clinical HUMAN studies worldwide, as well as my personal experience, made even more relevant due to my extremely sensitive skin & digestive system.
This led to the following discovery:
The finest sources of nourishment for the human body do NOT come in the form of synthetic pills & powders, cooked or processed foods, or ANY animal products in ANY form. They do, however, come in the form of RAW &/or properly SPROUTED, preferably FREEZE-DRIED & certified ORGANIC PLANT foods, which have their nutrients & enzymes intact, as nature intended.
However, since most of us do NOT live like Shaolin Monks (often in an unnaturally stressful environment), & free radicals are the primary cause of aging & diseases, it's also important to supplement our diets with concentrated anti-oxidants, preferably derived from pure plant extracts.
In most cases (healthy individuals under 40), this would eliminate the need for supplementation with normal vitamins, minerals, anti-oxidants, etc. virtually entirely.
At this point, based on ALL the information I'd amassed, I started spending 4 hours daily creating & "preparing" my intricate & ultra-healthy meals. However, in spite of my overall well-being reaching new peaks, & I started researching a more efficient way of nourishing myself . . . without compromising.
I decided to delve into the world of "superfoods", & quickly discovered there was NOTHING sold out there that was made from NOTHING BUT THE BEST (a sad fact that holds true to this very day!). Everything had their token 1 or 2 good . . . or even great ingredients . . . with the rest always being worthless fillers.
This is when I decided to create a nutritionally & ecologically perfect "meal" for myself, NOT to 'sell', made up of nothing but THE ULTIMATE INGREDIENTS, based on the premise & principle that when it comes to MY mental & physical health, there was/is NO compromise.
After numerous formulations & evolutions, & a growing number of vocally loyal users telling everyone about 'The Ultimate Powder', I decided to rename it, & make THE ULTIMATE MEAL® available to the general public as well, as the original, finest, most potent & most nutritious source of nourishment available anywhere at any price. Period.
By 1983, I was a nutritional consultant, guiding people to make the transition from ANY diet, to a PLANT-based one, usually within a single (albeit very long) day, helped & simplified dramatically due to the existence & inclusion of THE ULTIMATE MEAL®.
As the years went by, I used my voracious desire to know EVERYTHING about health & nutrition by improving The Ultimate Meal as soon as it could be (I called/call them Evolutions), then creating & formulating The Ultimate FloraZyme, then The Ultimate Defense, & soonafter, The Ultimate Blue-Green, ALL of which have been the standard by which all other products are compared within their fields, & the ultimate they can possibly be at any given time.
THE TEST: In 1988, I had an opportunity to put my program to the ultimate test in the WORST possible way when I was literally struck, then run over by a truck, while crossing the street as a pedestrian on a perfectly beautiful sunny day in Santa Barbara. Besides numerous 'smaller' injuries, my left femur was crushed into 3 pieces, one of which partially stuck out of my leg.
PROGNOSIS: I was told I would have a limp, shooting pains, & rheumatoid arthritis, as well as need a cane for the rest of my life. I was 30.
However, with the help of a HEALTHY Vegan diet, THE ULTIMATE MEAL® (the only product we made in those days), and the newly-added Horsetail herb (which I discovered in my quest to prove all the "experts" wrong), I learned to walk again & exceeded every expectation by healing almost completely . . . & even at record speed.
I do NOT use a cane, limp or have arthritis. I'm even almost as physically active as I used to be, time permitting. In fact, November 27th, 2008, around noon, was the 20th anniversary of my accident!
By the early nineties, in order to meet the demand for THE ULTIMATE MEAL® by health care practitioners & health food stores who'd heard about it from their patrons, I stopped consulting regularly, & THE ULTIMATE LIFE® became the primary focus of my life.
Unlike many businesses & much to the chagrin of many of our clients, THE ULTIMATE LIFE® is not a public company & probably will never be one, because profit is NOT my primary motivation . . . a fact proven by our prices, which have increased only TWICE, & only 20% total, since the company started! This is because I do not want our products to be simply better than anybody else's (after all, the 1st evolution of THE ULTIMATE MEAL® would easily BLOW AWAY ANYTHING available on the market TODAY), I want them to be THE ABSOLUTE BEST THEY CAN POSSIBLY BE AT ANY GIVEN TIME. This is why my research never stops & ALL our products are constantly evolving, which is the ONLY way to maintain the unusually high standards we have created.
THE ULTIMATE LIFE® was founded upon innovation . . . NOT imitation.
Remember this FACT: Almost ALL products on the market are designed to be sold . . . they only happen to be used. THE ULTIMATE LIFE® products, from day one, were designed to be USED . . . they only happen to be sold.
This was NEVER intended to be a business . . . It became one.
ABSOLUTE AFFORDABILITY:
Considering the astronomical cost of the ultimate ingredients & state-of-the-art packaging procedures & materials to preserve optimum freshness, everyone said it couldn't be done with such a small profit margin, but we are still here well over two decades later, still growing, & still the standard by which ALL others are compared.
That's because we have NO reps, brokers, NO distributors, we do NOT sponsor celebrities or athletes, & we do NOT advertise . . . Somebody has to PAY for all that! . . . And it's ALWAYS the customer!
Word-of-mouth is FREE . . . but it ONLY works if the product/s are TRULY worth it.
My goal has always been to keep THE ULTIMATE LIFE® products affordable enough for absolutely ANYONE in ANY economic category. None of our products should ever be a luxury. This is why THE ULTIMATE LIFE® is NOT a multi-level company & word-of-mouth is still our ONLY source of advertising . . . Something that does NOT exist, & is unheard of in this industry.
We are dedicated to investing in the ULTIMATE ingredients, and this extremely informative website . . . One that does NOT insult your intelligence by assuming you have a short attention span, & only interested in hype.
As for the environment, we use only recyclable packaging, digital photography & digital printing with vegetable ink (chemical & animal-free), on 100% POST-CONSUMER recycled paper . . . enough said.
Bottom Line: Talk is VERY cheap . . .
Inform yourself THOROUGHLY by reading our ENTIRE site VERBATIM.
Don't believe ANYONE; believe your OWN body.
And if you have ANY questions, do NOT hesitate to call us.
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